Procrastination, or is it Information Overload?

Hello again everyone.

I am still in the throes of product creation and exploring many different avenues. Too many different types of product are presenting themselves to me.   I have lost my direction and my focus.  

I am still at week 10 on John Thornhill’s ‘Partnership to Success Coaching Course’; the actual course is up to week 23 of 52. It is now time to sort myself out and get on with the task in hand.

The first thing to do is choose one of the many topics that have landed on my ‘maybe list’. This is not as easy as it sounds, as I am sure many of you already know.

Driving Traffic to a website or blog was my first thought. However, as I started doing my research I found myself being distracted by other topics. Each of these topics is important in its own right, and so I started to get lost in all the information, my mind was buzzing with different scenarios. In the end I stopped and did nothing.

My Maybe List

  • Driving Traffic
  • Search Engine Optimization (SEO)
  • Article Writing
  • Sales Letters
  • Copy Writing Skills
  • Opt in Pages
  • Traffic Conversion
  • Building Email Lists
  • Email Marketing

The above is not a full list; it is just to illustrate ways in which my mind was being pulled whilst trying to make a decision. I have ended up with a hard drive loaded up with articles, blogs, products, videos and PLRs concerning all of the items on my ‘Maybe List’.

Originally the only topic that interested me was driving traffic to my blog page. I wanted to try out different methods to make sure they actually worked before writing about them.  It was then I realized that it would be such a waste; I had nothing on my site that would encourage them to subscribe to my list when they got there. So I needed some way to convert this traffic when it arrived. And so it went ….

It was only when I jotted the above list down on a piece of paper that I realized the connection between them. After sorting the topics into the above order it made it much clearer for me. They are all CONNECTED and they are all needed. For example if I wished to write a tutorial on Email Marketing I would need to include all the above topics to get to an end result.


Product Creation Mind Map

My Product Creation Mind Map


Above is the start of my mind map towards writing about Email Marketing. This should help to clarify all the information on my disk and in my head.  As I open up each stage it will become so much easier to follow; I will be able to write about each step at a time. In fact each of the steps would probably make a good tutorial on its own.  What do you think?

Hopefully all the confusion and procrastination will now end. 

Until next time

Take care



  • Paul Wallace

    Reply Reply December 11, 2014

    Hi Pauline,

    Just wondered how you were getting on? I always find that producing a list helps me to identify what is important, although I am always tempted to do the easy jobs first, lol. My biggest problem is the comfort zone, work done, dinner done, kids done= wine out, feet up and lazy time!

    Anyway, I am chipping away slowly hoping I turn into a snowball and start to move at a massive rate of knots.

    Best Wishes


  • Paul Wallace

    Reply Reply October 28, 2014

    Hi Pauline, hope all is well and you are moving on from here. Remember if you are struggling John says in his video to covert your map into a pdf and send it to him, so he can help.

    You are ahead of me Pauline and as I have been commenting on other blogs, I have noticed lots with posts stopping in April and May. So keep coming back and chipping away.

    Paul Wallace

  • Rose

    Reply Reply August 22, 2014

    I have been procrastinating as well for the same reason. I think the mind map is an excellent idea! One thing always seems to lead to another in Internet Marketing.

    I think that each one of the components in email marketing could be a product in itself.

    Thanks for the insight Pauline.


  • Richard G M Taylor

    Reply Reply August 18, 2014

    Great post Pauline and one we can all relate to. It’s good that you have finally come up with a great idea for you first product. As you have demonstrated, a mind map is an excellent way of putting all your thoughts down in such a way that you can organise what would otherwise be a jumble of thoughts circulating the brain, some of which may not even come to the surface when needed. I hope that you will now make some rapid progress within the P2S program…


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