Social Media

Hi everyone blog time is here again.

In this blog I will be talking about Social Media. When looking up ‘Social Media’ on Google, you will find many pages giving you information that say; Social Media covers the many different ways in which people use to communicate with each other, and with the online world.

I am going to look at some of the different methods of social communication we have used from early history to the present day. We are all individuals but we are also social beings within our own society; as such we each use Social Media in a way to suit ourselves.

5 Forms of Non-Digital Social Media

  1. Cave paintings are probably one of the earliest forms of people communicating with each other. Often the cave art told a story in pictures, possibly for the rest of the clan to see and understand.
  2. The Native Americans would make use of smoke signals to pass on possible warning messages to other members of their tribe.
  3. Used in a similar way to smoke signals beacons were fires lit at well-known locations on hills, seaside cliffs or other high places. They were used for signaling that the enemy had been sighted so that the defenses could be prepared. Each beacon was part of a relay system that was within sight of other beacons placed at strategic intervals. When the enemy was spotted the beacon would be lit, and as each beacon was lit those within sight of it were also lit. This meant that the information was soon known by many people who could promptly act upon it.
  4. Newspapers and radio are possibly the best known for non-digital media. Even though most newspapers today can now be read online. People write to the editor about many different local social problems and these letters are then published in their own section along with letters from other members of the public.
  5. Clubs, groups and societies are places where like-minded people meet to socialize and maybe have discussions about their particular interest, for example amateur photography or politics.

5 Forms of Digital Social Media

A broad definition of Digital Social Media is that it consists of online platforms or channels that contain user generated content.

  1. Facebook is a free social networking platform. Once registered, users can use it for many things, for example: communicating with other users across the world, game playing either solo or against other users and for business use.
  2. Twitter is also a free site. Members post short messages known as ‘tweets’. Users can follow other members ‘tweets’ and can be followed in return.
  3. LinkedIn is more of a site for business people. Here they can make contact with the business community and deal with those they trust professionally.
  4. YouTube users share videos on this site. It has gained a great deal of popularity and many business people upload videos showing their products being used.
  5. Pinterest is yet another free site. The main focus of this site is visual. Images are posted into categories on the webpage together with brief descriptions. When an image is clicked on, the user may be taken to another site. For example if the image was a garden shed you might be taken to a site that sells gardens sheds or the plans to build one.

There are many other digital sites that I could have listed, but for the sake of brevity I decided to stick with just five of the well-known websites.


The advent of digital Social Media has had life changing effects on us all. We can socialize with people on a global basis; we are no longer confined to one: tribe, village, town, city, or even one country or continent.

We are the children of the digital age and Social Media will continue to evolve and grow into other ways of communication. The way we use it, both personally and within our businesses, will certainly change as it morphs into new and exciting online technologies.


  • Pauline

    Reply Reply March 7, 2014

    Hi Sky

    I must admit whilst I was writing about cave painting and smoke signals I was also smiling. I had never thought of those as social media before.

    As to what the future may bring, who knows. I think it is the Si Fi writers who give the scientists something to invent. So yes, we could be living our lives in remote control in the next century.


  • Sky Nealon

    Reply Reply March 7, 2014

    Hi Pauline,

    It’s interesting that you mentioned about cave paintings and smoke signals as a form of non-digital social media, it brought a smile to my face and that is of course a good thing. And indeed, the seeing how social media was just this new kid on the block back in it’s infancy to now literally integrating into our daily lives, it just makes one wonder, what will happen next?

    Will social media overtake and make speaking face to face in person not necessary anymore, will everyone be so online to such an extent that the world might become like the film surrogates where people stay at home and have alias robots to do their daily tasks? It’s un-predicatable for sure, what’s your take on the future of social media Pauline, do you think it might become too intrusive?

    Looking forward to your next blog post and keep up the great work with the blog


Leave A Response

* Denotes Required Field